B UNION SDN BHD is an O2O (online-to-offline) commerce business company, O2O commerce is a business strategy designed to bring online customers to brick and mortar locations as well as create a seamless digital experience before, during, and after. This is a new business model in which retailers using both online and offline channels as an intensive strategy. Using effective online marketing and advertising methods, retailers attract potential customers online, raise their awareness of products and services, and draw them to make purchases in brick-and-mortar stores.