Marketing Executive (Kuala Lumpur)

Responsible for driving end-to-end marketing initiatives, combining strategic campaign execution, digital presence, event management, and direct tele-outreach. This role bridges digital marketing, event operations, and lead generation by executing multi-channel campaigns, conducting outbound calls to engage leads, and organizing small-scale events to support sales growth.

1. Strategic Campaign & Digital Marketing

• Plan, develop, and execute multi-channel marketing campaigns across digital, social media, email, print, and event channels to meet company goals.
• Maintain social media channels by creating engaging content.
• Identify target customer personas and market segments to focus lead generation on high-value prospects.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Maintain brand consistency across all marketing collateral and communication materials.

2. Direct Tele-Outreach & Lead Nurturing

• Conduct outbound calls to active clients and prospects for events, webinars, and promotional campaigns.
• Perform systematic post-event and post-campaign follow-up calls to qualify leads, gather feedback, and uncover sales opportunities.
• Send follow-up emails, event reminders, and campaign materials to engaged leads.
• Qualify inbound/outbound responses and coordinate appointment scheduling for consultations or site visits.

3. End-to-End Event Management & Operations

• Assist in planning and organizing events, webinars, and promotional activities.
• Source and coordinate event logistics, including venue bookings, catering, AV setup, and marketing materials.
• Manage RSVP tracking, attendee lists, and pre-event confirmation calls.
• Serve as primary on-site coordinator during events (handling registration, attendee welcome, timing, and guest flow).

4. Database Management, Analytics & Reporting

• Keep CRM and client databases updated with contact details, call outcomes, lead status, and engagement tags.
• Monitor and analyze campaign performance (e.g., call-to-RSVP rate, attendance rates, conversion metrics) and prepare effectiveness reports.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Handle additional duties assigned by management as needed.