Customer Relationship Management Executive (Kuala Lumpur)

Customer Relationship Management Executive (Mandarin Speaker)

Job Summary

• Responsible for planning and executing CRM initiatives to attract, engage, and retain customers through loyalty programs, member events, marketing campaigns, and AI-powered tools. The role aims to build long-term customer relationships, increase member engagement, and drive repeat business.

Responsibilities

• Plan and execute CRM campaigns, loyalty programs, member events, and customer engagement activities.
• Develop initiatives to acquire new members, retain existing customers, and encourage repeat purchases.
• Manage customer communications through SMS, WhatsApp, email, and other CRM channels.
• Work closely with Retail, Marketing, Design, and Operations teams to ensure successful campaign execution.
• Coordinate with vendors and partners for CRM projects and events.
• Monitor campaign performance, analyze customer data, and recommend improvements.
• Prepare CRM reports, dashboards, and recommendations for management.
• Manage CRM projects, timelines, budgets, and resources effectively.
• Utilize AI tools to improve productivity, content creation, reporting, and campaign planning.
• Stay updated with CRM trends and suggest new ideas to enhance customer experience.
• Build strong relationships with members and provide excellent customer service.

Location: Bright Alliance Sdn Bhd, Jalan Kuang Bulan, Taman Kepong, Kuala Lumpur.