This role focuses on promoting, developing, and implementing new and innovative product marketing strategies, as well as participating in social media campaigns for trade shows, events, and exhibitions. Responsibilities include collecting quantitative and qualitative data for marketing campaigns, researching and evaluating competitors’ marketing and digital content, and analyzing recent consumer trends, product reviews, and customer feedback. The role also involves assisting in enhancing the company’s social media engagement and monitoring marketing analytics on platforms such as Facebook, Twitter, and Instagram on a weekly basis, while providing administrative support to the Sales and Marketing team as needed.