The role involves promoting the company’s social media presence and managing content across social media platforms and websites, while producing and curating engaging marketing materials such as articles, advertisements, social media posts, and website content. It includes liaising and coordinating with various parties for publication production, conducting physical or virtual interviews, focus group assessments, and professional document formatting. Additionally, the role requires participation in corporate meetings and events, networking with high-profile individuals, and handling other ad hoc tasks assigned by management.