We are an internet technology company deeply rooted in the retail industry, committed to integrating online and offline consumer experiences through technological innovation. In response to rapidly evolving market trends and consumer behavior, we are strategically preparing to launch an online live streaming business, aiming to create a dynamic and interactive new scenario for digital retail.
This operation will conduct real-time broadcasts via major social and e-commerce platforms. The core objective extends beyond direct sales conversion to deeply empowering our brand and enhancing user engagement. We will establish a professional live streaming team, curate high-quality products from our portfolio, and provide consumers with an immersive "cloud shopping" experience through vivid content demonstration, expert product narration, and real-time engaging interactions. Furthermore, live streaming will serve as a vital channel for gathering first-hand user feedback, testing new products, and telling our brand story. We anticipate that this innovative approach will enable us to connect with consumers more agilely, expand our market share, and ultimately solidify our leadership in the field of digital retail.