Rotiboy, as an institution is the realisation of the desire by the founder, Hiro Tan to build something to improve his life and at the same time able to contribute to and make a positive difference to the people around him.
In essence, Rotiboy’s culture is all about people, relationships; serving and contributing to society and community, with the aspiration to touch and make a positive difference to the lives of the people of this world.
The Vision of Rotiboy is to be an outstanding global brand that touches the lives of all the people in the world through our products, services and our values.
The Values that we hold dearly close to our hearts are Integrity, Accountability, Respect and Humility.
The Brand Promise is CELEBRATING LIFE through these:-
A. Creating Happiness and Bliss (Exceptional Products, Personal & Warm Interaction and Right Values).