Muslim owned company which was established in 2014.
Was first launched on November 2013 - originating from an online boutique that operates using the social media (Facebook & Instagram)
To bring Muslimah fashion into a level where it merges the concept of STUNNING, PRACTICAL and VERSATILE.
Target market segmentation
Young Adults
Career Woman
40s Women
The inspriring design includes the specialty of nursing friendly, wudhu friendly and solat ready.