Annkang, our very name means “harmony and health”, which brings great happiness – the proof of being alive. Core to our beliefs is the IKIGAI philosophy: the Japanese secret to a long and more fulfilling life, with origins in Okinawa, home to the largest population of centenarians in the world.
“Creating Happiness” means more than just a slogan of Annkang. It is our mantra and culture that we live and breathe in Annkang. We believe happiness is a journey, not a destination and we want to share it with more people around the world. Annkang provides a platform for people to realize their full potential on a personal level, and together as a collective whole, bring it into a bigger picture to solve what the world needs.
This is the journey of our founder, Dato’ Louis Chong, who believed that nature holds the key to wellness. Back in 2008, his search for the most nutrient-rich natural ingredient in the world led him to the world of marine research along the East Coast of Malaysia. That’s when he stumbled upon the incredible potential behind the golden sea cucumber extract. Inspired by its health benefits as a functional food supplement, he realised that the best way to bring honest-to-goodness formulations to everyone, was to connect expert manufacturers with consumers directly. And so, our progressive marketing model was born, for aspiring entrepreneurs to share the goodness of holistic health.